Project Description
Betfair is one of the largest online gambling operators in the UK, providing a wide range of sports betting and gaming products to over 1.7 million active customers.
Betfair is a passionate, forward-thinking company where things are always happening. Sport happens minute-to-minute, in real-time, and that’s how we like to think too. We want people who are always asking ‘what’s next?’
Betfair currently runs three distinct products, our pioneering Exchange, which connects customers to bet against each other, our Sportsbook, which is a traditional fixed odds bookmaker and a wide range of Gaming products (including live poker dealers, bingo, a casino and hundreds of slot machines).
Our focus is constantly on improving the user experience, and it is this which drives our innovation – apps, promotions and features such as the revolutionary Cash Out and Price Rush. The combination is a unique, comprehensive betting service for customers that makes Betfair a fun and exciting place to bet.
We want our staff to feel the same way as our users – excited, empowered and eager to come back for more.
Description Role Summary
The role reports to the Senior Modelling Manager. The role is responsible for developing, building and delivering statistical models and segmentations for the marketing department. The successful candidate will be highly skilled in statistical and modelling techniques. Comfortable with handling simultaneous projects and dealing with complex problems, the successful candidate will be play a key role in marketing insight team.
Key Responsibilities
- Deep dive into complex data-sets in order to understand customer behaviour
- Work closely with teams within marketing to understand modelling and analysis requirements
- Work closely with marketing business intelligence team to understand and utilise the various data sets relating to marketing
- Design and deliver end to end modelling projects which solve business problems within marketing
- Share high level descriptors on models to aid understanding amongst the wider team
- Work collaboratively with other modelling units in the business to share best practises and learnings
Essential Skills & Experience
- Statistical / Computer Science / Mathematics academic background with honours degree
- Academic experience in econometric or statistical modelling
- Advanced data manipulation skills using some or all of PLSQL, Microsoft BI (ProClarity, Reporting Services, advanced Excel, Business Objects, or similar high-volume data analysis tools
- Strong Programming Skills (Low level programming and/or Object Oriented programming) – in particular R and/or Python
- Strong analytical skills and the ability to deal with large volumes of numerical data
- Good organizational skills and the ability to prioritize personal workload
Desirable Skills & Experience
- Postgraduate qualifications
- Knowledge of the Sportsbetting industry is preferred
- Knowledge of Exchange, Gaming or Social gaming businesses
- Knowledge of marketing concepts and media capabilities
- Experienced stakeholder management
- Established presentation skills that enable insight to be taken from complex data sets or concept
- Academic research skills.
Our Values At Betfair, the customer is at the heart of everything we do. This is why we value people who deliver a great service that directly benefits our customers.
We look for five key values in our people:
- People who work at Pace: move fast, cut complexity but don’t compromise on quality
- People who have a Will to win: are competitive, ambitious, proud and challenge the status quo
- People who have Respect: work well will others and treat everyone the same
- People who are Smart: know their stuff & are always curious
- People who are Disciplined: do what they say they will do & do what is right without exceptions